Last Updated: January 25, 2021
PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To allow us to better service you in responding to your customer service requests.
To send periodic emails regarding your order or other products and services.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards. We do not use Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.
In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order to maintain the safety of your personal information.
We do not store your credit card information. We pass the information to PCI-compliant 3rd parties for payment processing. We will never store your credit card information.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.
They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services.
Help remember and process the items in the shopping cart.
Understand and save user’s preferences for future visits.
Keep track of advertisements.
Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled It won’t affect the users experience that make your site experience more efficient and some of our services will not function properly.
However, you can still place orders .
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice.
This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies.
We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have implemented the following:
Remarketing with Google AdSense
Google Display Network Impression Reporting
Demographics and Interests Reporting
DoubleClick Platform Integration
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our site anonymously.
Users are able to change their personal information: By emailing us at [email protected]
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It’s also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control.
The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe.
Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email
Within 7 business days
We will notify the users via in site notification
Within 7 business days
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law.
This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
Send information, respond to inquiries, and/or other requests or questions.
Process orders and to send information and updates pertaining to orders
We may also send you additional information related to your product and/or service.
Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be in accordance with CANSPAM we agree to the following:
NOT use false, or misleading subjects or email addresses
Identify the message as an advertisement in some reasonable way
Include the physical address of our business or site headquarters
Monitor third party email marketing services for compliance, if one is used.
Honor opt-out/unsubscribe requests quickly
Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, follow the instructions at the bottom of each email, and we will promptly remove you from ALL correspondence.
The aim of the GDPR is to protect natural persons (EU/EEA Citizens) in relation to the processing of their personal data. The regulation applies to those within the EU/EEA which may hold such data, but also to those outside the EU/EEA which may offer goods or services to natural persons within that area, or send personal data to organization’s within the EU/EEA, or send personal data to recipients within the EU/EEA. CounterVest.com, a US Based company, may offer good or services to natural persons of the EU/EEA from time to time via its websites as it is possible for these natural persons to find and visit our websites, therefore certain principles and rights exist for these natural persons that CounterVest.com takes into consideration. As Defined in Article 4 (6), CounterVest.com is to be considered a Data Controller. A Data Controller has certain obligations to natural persons (EU/EEA Citizens) when processing and storing your Personal data.
Privacy Notice Data Controller obligations:
Processing of your EU/EEA personal data may only apply under certain conditions, such as receiving your express consent or where processing is a necessary consequence of the establishment, exercise or defense of legal claims, or wherever courts are acting in their judicial capacity. CounterVest.com has updated its privacy policies to notify EU/EEA citizens of their rights and also to be transparent where applicable of what information CounterVest.com collects and how we process data of EU/EEA citizen’s personal data.
CounterVest.com DOES NOT collect what is to be considered sensitive personal data as some of the examples of such data include: race, ethnic background, religious/political affiliations and health and medical information about a data subject.
CounterVest.com DOES collect certain personal data in order for CounterVest.com to provide its products and services to EU/EEA citizens upon receiving express consent. This personal data may include one or more of the following data attributes, dependent upon the submission form and data attributes filled out by the EU/EEA citizen:
In addition, before receiving express consent, there will be transparent and plain language that states CounterVest.com may use this information for marketing purposes. Marketing is defined as sending internal and 3rd party offers that may be of interest to the EU/EEA citizen. Methods of communicating these offers include email, text, and phone. EU/EEA citizens have the right to opt out at any time by following the opt out instructions included in the marketing materials or by contacting us at [email protected] Please see the section Right of the EU/EEA Data Subject for more information below.
CounterVest.com DOES collect the following data upon visiting our website(s) which Include
The purpose of this data is to enhance user experience, and allows us to view visitors geo location, time on site, what device the user used to access our site, what browser version so we can better format and properly display pages to enhance viewing. Cookies may be used to remember settings or preferences from visitors or to not display the same advertisement or tailor or track advertisements. EU/EEA citizens will have the right to request cookie deletion and CounterVest.com will work on those requests to the best of our ability. All requests can be sent to [email protected]
EU/EEA citizens have rights to transparency, access, updating, restrict processing and which may also include to be forgotten.
Below is a summary of the rights which the data subject has, including the right to request information.
Under the GDPR what does this mean to you? As owners of your data, you are granted rights and data controllers who process and/or store your information, are required under GDPR to comply with your data requests. CounterVest.com will respond to all requests in a reasonable time frame and in a courteous manner. CounterVest.com will also store data no longer than necessarily needed as part of its data minimization practices:
Our address is:
540 N. Dearborn St.
P.O. Box 10011
Chicago, IL 60610
Phone Number (312) 667-2953
Email: [email protected]
CounterVest occasionally carries advertising for third party services. This may be small ads in emails, or separate promotional emails. By subscribing to our free emails, you are consenting to receive these ads and promotions. Every email has an unsubscribe link that you can click to stop the emails at any time.