Looking through headlines yesterday…there were a handful that caught my attention.
First up, Apple Inc. (NASDAQ: AAPL) acquisition of Fleetsmith.
Fleetsmith was an up and coming mobile device management (MDM) company specializing in Apple devices.
Generally, we think of Apple as selling to individuals, but in 2017, Tim Cook said that the enterprise market was the "mother of all opportunities". And in the past three years, the company has started to turn more attention to partnering with companies to provide iPhones and Macs to their workforce.
Fleetsmith is the missing piece of the puzzle. Its software makes it easier to remotely configure and manage these Apple products. This includes wiping data if necessary.
The sleek interface of the software allows IT departments to easily update and monitor all devices for the company. The acquisition is going to be an additional selling point to continue that momentum into that enterprise market.
Next up, Alphabet Inc’s Google (NASDAQ: GOOG) tweaked its privacy policies. For new accounts, it will now set data to automatically delete after 18 months.
Google will also alert current users of ways they can delete their data as well.
If you’ve ever tried to change your privacy settings on Google, you’ll know you have to sift through settings menus to find that. It’s no secret that Google built a massive business by analyzing the data that it collects from consumers.
But now it seems like Google is finally realizing consumers want to have at least some control over their data.
Last was an update on the California Consumer Privacy Act which originally took effect on January 1st.
California will be a key battleground when it comes to the tech privacy fight. The legislation started out as an attempt to create privacy rules to govern advertising behemoths like Google and Facebook…as well as the hundreds of other businesses that collect and trading consumer information.
The CCPA is the first law in the US that gives the strongest privacy rights to consumers. It looks like modifications to this law will be on the ballot later this year. As well as potential laws in other states as well.
All three of these new pieces from yesterday point to one thing: The need for data privacy is greater than ever. Consumers are demanding it… and companies want to find a way to accommodate while still profiting.
Big Data Means Big Opportunities
Data brokerage is a $250 billion dollar industry. Americans alone use over 2.6 million gigabytes of data every single minute of every single day.
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Now with the development of artificial intelligence and machine learning, the data becomes valuable even over a short period of time.
All this data is organized into huge sets called Big Data. This includes data garnered from mobile traffic, computing traffic, and the Internet of Things.
We’re all aware that our name, age, phone number, and date of birth are hanging out in cyberspace…along with an additional hundred thousand data points on each of us. And everyone from big corporations to hackers want to get their hands on them.
As this data becomes more and more valuable, it is creating an entire industry devoted to the protection of that data.
The upside for investors like you is that as solutions develop, there’s money to be made. Right now there are some companies still in the private startup stage…but some have already gone public.
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To your prosperity,
Joshua M. Belanger
Founder & Publisher