Any realtor will tell you it’s all about location, location, location.
But that's now changed.
The pandemic is changing the way that we work, the way our children go to school, and the way we live in general. Employers have no choice but to be more flexible about remote working policies. Whether it be full-time or flextime, employees are going to find themselves in the office less.
For those that have found themselves trapped in the city due to the fact that work opportunities and wanting cutting out commute times, this is a silver lining.
A study by Zillow found that the cost of living in New York City was $71,000 more per year than living in the surrounding suburbs. Living in the heart of San Francisco costs $12,000 more than nearby suburbs. Even the latter can make a difference.
Remote work isn’t the only factor. During the Coronavirus, hobbies and priorities changed. Home Depot saw the results of projects getting done around the house and backyard gardens being planted. You can only grow so many plants on your condo balcony if the HOA will even allow it.
Plus, Walmart sold out of bicycles in some stores. Outdoor activities replaced movie theatres and shopping. Those outdoor opportunities expand as we move further outside the concrete jungle.
How to Profit From Population Dispersal
Gardening is a Coronavirus hobby that’s not going anywhere. It’s part of food security and part relaxation. For most, it’s been something that there wasn’t time for. But now it’s part of everyday life. Nursey owner reported having sold three to five times the amount of seed and veggies starts compared to a regular spring.
And where there are seeds and veggies, there are soils and fertilizers. And for more than 150 years, Scotts Miracle Gro (NYSE: SMG) has been "you and your family to Gro More Good". In the first week of May, the company saw sales over $190 million. It was the highest level of sales for any 7-day period in the company’s rich history.
Ecommerce has also exploded. By the end of April, online sales had exceeded $100 million…topping full-year numbers for 2019. Many of those sales were through traditional retailers’ websites where products were then available for curbside pickup.
Gardening is just the beginning. With more yard, we will see the increase in chickens and other small livestock. The winner here?
Shares of Tractor Supply Co (NASDAQ: TSCO) were pushed higher by an increase in sales volume.
This was due to strength is essential categories like livestock feed, pet food, heating fuel, and other essentials.
As customers engage in more backyard activity, homesteading and landscaping, Tractor Supply will keep seeing the profits roll in.
This is a trend that we’ve got our eye on. Tiny condos will be traded in for more freedom and yard space. And companies like Scotts and Tractor Supply help makes yard dreams a reality.
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Executive Publisher & Founder